Southeastern Utility Company Brand Campaign
Art Direction | Storyboarding | Animation | Design
Facing legislative, regulatory, and reputational challenges, this southeastern utility company partnered with us to develop an integrated public relation campaign “Generating Progress“. The goal was to put priority business issues into context, build advocacy around shared values, and strengthen stakeholder relationships.
Our team developed the campaign platform’s visual identity and targeted digital campaigns. I led video creation and storytelling, bringing together art direction and motion design to translate complex issues into clear, engaging content.
I led the campaign content creation for Generating Progress, an advocacy platform designed to build grassroots support in North Carolina, including the website hero video. The video brought the campaign’s core themes—clean energy, resiliency, jobs and economic development, and community investment—into a cohesive visual story. We adapted it into paid ad cutdowns to drive traffic to the site, and it became the top-performing video across the company’s owned channels.
Making progress tangible
We developed an explainer video series that translated the company’s commitments into concrete proof points, highlighting progress already made and planned investments in the years ahead. Each video connected an initiative to its local impact, helping communities understand what that progress means for their everyday lives.
I shaped a collage-based visual approach that combined photography, tactile textures, bold typography, and animated graphic elements. Layered compositions gave the series an artistic, handcrafted quality, while motion guided viewers through key facts and proof points.
The utility company’s own photography and assets grounded the stories in authentic places and projects, reinforcing brand consistency and building trust through recognizable visuals.
